app marketing


<p>Hey everyone, We are back with the new helpful blog for you. Today you will learn how to launch a mobile app successfully. But before start, we want to raise some questions. How many times a day do you check your email on your mobile versus on your PC? How about Facebook? Do you know U.S. consumers are 17% more available on their smartphones than they are on their desktops or laptops? Yes, it is true.  Mobile internet usage has surpassed that of desktops in almost every developed country like the USA or the U.K. What does this mean for you? Well, let us tell you that if you do not yet offer traders the ability to trade on mobile phones, you are putting yourself out of the game.</p>



<p>With over 3M apps on the Google Play store and 2.5M apps on the Apple app store, getting your app to stand out in this crowded market is no longer about simply putting it up on the store. The challenges of marketing an mobile app are continually growing. So, having a marketing plan supporting the  launch of your mobile app</a> is crucial to its success. </p>



<p>Let’s talk about some of the things you should consider if you want to launch your mobile app successfully.</p>



<h2><strong>Start with Market Research</strong></h2>



<p>If you want to launch a successful mobile app then you need to focus more on your Market research. It is at the core of every marketing campaign.</p>



<p><strong>What should you research? </strong></p>



<p>If you have finalized your idea, Let&#8217;s start with your competition. When you have white-labeled your mobile app, you have saved hundreds of thousands of dollars in development. </p>



<p><strong>The downside? </strong></p>



<p>You need to find ways to differentiate yourself from the crowd.</p>



<p>Let&#8217;s check out your competitors’ app descriptions. The names of their apps and special features they offer. Read the customer reviews. </p>



<p>This can give you great insight into what customers appreciate from a mobile app and what your competitors are doing right and wrong.</p>



<h2>Define Own Unique Value Proposition</h2>



<p>Why is your app different from others? Why people download your app instead of your competitor’s? You need to define what your app will stand for.  What it will provide compared to others in the same category?</p>



<h2>App Store <strong>Optimiz</strong>ation and App Marketing</h2>



<p>Optimizing your app to stand out on the app store is critical to its success. Some of the <a href="https://appzoro.com/the-app-store-optimization-process/" target="_blank" rel="noreferrer noopener">things you should optimize</a> include the name of the app, keywords, and the description.</p>



<p>Create a marketing plan for your app. Share it through the blogs and press releases it even before you launch. Create a preview video to build up expectation and share it on your website and on social media channels. Join forums and interact with potential users, contact influencers etc. </p>



<p>As you begin to build your user base, offer incentives to share and/or like the app on social media. Adding a Like, Tweet, or Share button on your app is a good start, but users won’t take action unless they get something in return. So build offers into your marketing budget so you can provide users with something of value to encourage them to take action toward your app.</p>



<h2><strong>User engagement and retention</strong></h2>



<p>Let’s assume you either got lucky or invested a few thousand dollars in the marketing and within 3-4 months of launching your app got downloads as you had set out to have. But it is a fact that 25% of users only use an app once after downloading it. Do you know the average mobile app retention rate in 2016 was only 20%? It means a user returns to the app at least once within 30 days.</p>



<p>These are not very promising numbers if you are looking for active users. You have to focus your efforts on user engagement. You need to pay attention to customer support and answer reviews so you create a solid user base of returning audiences.</p>



<h2>Track Records</h2>



<p>If I am not wrong, tracking and measuring the results is key to the success of any marketing campaign. You have to set the track and measure for your app on a daily and monthly basis. You can track active users, weekly and monthly retention rates, average revenue per user, and lifetime value, etc.</p>



<p>That&#8217;s all from our side, it&#8217;s your time to do something with your app idea. Thank you for reading, if you found this article helpful you can share it. </p>



<p>If you&#8217;re looking for a qualified and best app development company that can help you to achieve your app idea, head to&nbsp;<a href="https://appzoro.com/">www.appzoro.com</a> We are one of the top mobile app development companies in Atlanta since 2016. <br></p>


Do you want to know how to launch a mobile app successfully? This guide from AppZoro Technologies will help you to achieve your goal.

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How to Launch A Mobile App Successfully?


<p>Everyone knows building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take the risks. So most of the new apps are left unnoticed in the online market. Here I am going to discuss the app development and app marketing mistakes most entrepreneurs do. If you see the app store, you will find that more than 50% of the apps fail in the market. And I am sure, this is the reason why beginners face a lot of challenges to become successful mobile app developers. </p>



<p>There are many tech companies that encourage beginners to step up and try their luck in <a href="https://appzoro.com/services/mobile-app-development">mobile app development</a>. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in the mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I would like to share the top 6 mistakes every entrepreneur should avoid while developing and marketing mobile apps.</p>



<h2>1. <strong>Building an app for multiple platforms</strong></h2>



<p>This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on <a href="https://play.google.com/store" target="_blank" rel="noreferrer noopener nofollow">Google Play Store</a> and the <a href="https://www.apple.com/app-store/" target="_blank" rel="noreferrer noopener nofollow">Apple App Store</a>. Instead of doubling the cost of developing an app for multiple platforms, one should focus on building for one platform first. By launching a mobile app on two different platforms simultaneously, you are adding more to the development time and cost. I think most people agree with my point. </p>



<p>Additionally, if you make any changes to the design and functionality of the app in one platform, you have to do it in both places. Hence, developers should avoid this mistake of developing multiple platforms at the same time.</p>



<h2>2. <strong>Incorporating too many features</strong> </h2>



<p>Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.</p>



<p>The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on the primary screen and the rest of the features to secondary screens. This strategy not only keeps the app simple but attracts new users too. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.</p>



<h2>3. <strong>Forgetting the ‘WOW’ factor</strong> in the app development</h2>



<p>The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the <a href="https://appzoro.com/services/ui-ux-design-services">design and user experience</a>. If you give your Smartphone to a child, he/she will know how to use it. This means the expectations of mobile users are entirely different from that of the web. The user will give up on your app if it is very difficult to use.</p>



<p>On the contrary, online users may not give up so easily despite poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.</p>



<h2>4. <strong>Inflexible app marketing plan</strong></h2>



<p></p>



<p>App development and app marketing are two important phases of a successful app. However, <a href="https://en.wikipedia.org/wiki/Entrepreneur_(disambiguation)" target="_blank" rel="noreferrer noopener nofollow">entrepreneurs</a> tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on the app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.</p>



<p>If we see social media, we understand how drastically it has changed in recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with their own marketing strategies, app entrepreneurs can stay ahead of others.</p>



<h2>5. <strong>Putting all the efforts in one basket</strong></h2>



<p>Technology and marketing are ever-evolving. Which means a single strategy will not generate the same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. Focusing on one tactic for long period may diminish the returns.</p>



<p>My advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity &amp; profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.</p>



<h2>6. <strong>Ignoring the audience and not releasing the app updates</strong></h2>



<p>As an app entrepreneur, you should understand the fact that you are developing a mobile app for other people. We all know that people have different needs and preferences. It is difficult to develop an app for everyone. It is essential to define the target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer?</p>



<p>Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.</p>



<p><a href="https://appzoro.com/blog/9-must-have-mobile-app-features-to-create-great-applications/" target="_blank" rel="noreferrer noopener">Developing a great mobile app</a> is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above-listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by the press and is well monetized.</p>




<p></p>



<p>Getting into the world of mobile app development is tough at first. However, with a lot of hard work, dedication, commitment, and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, entrepreneurs should create something new and unique to have a good start in the mobile app development industry. An established <a href="https://appzoro.com/">mobile app development company</a> can further provide a professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.<br></p>

Also Read: <a href="https://appzoro.com/blog/apple-ios-11-starts-causing-problems" target="_blank" rel="noreferrer noopener">Apple iOS 11 Starts Causing Problems</a>


Most of the entrepreneur make the mistakes in the phase of app development and app marketing. Here are how you can avoid them in your case.

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